Forget about upgrading to first class. Virgin is offering frequent fliers the chance to upgrade to a flight into space.
The passenger who earns the most frequent flyer points from booking flights on Virgin Atlantic, Virgin America and Virgin Australia from now through August 7, 2013, will win a free trip on the Virgin Galactic SpaceShipTwo shuttle.
The starting price for a trip into space on one of Virgin’s shuttles is $200,000.
As part of the contest, Virgin will give the second most frequent flyer a free zero-gravity flight. Customers can use their frequent flyer points for other flights during this time without counting against their chances for scoring the free trip into space.
Aside from the trip, the lucky passenger will get bragging rights and perhaps even a chance to hobnob with some of the rich and powerful people who are actually able to afford the hefty price tag for the flight.